Most of us impart information to others on a regular basis. We do so when making a speech, giving instructions, having a conversation. Politicians particularly need to make a compelling case with their words, and there’s some politics in almost every occupation. So how to make your words so compelling they inspire the listener into action?
People experience things in one of three ways: visually, aurally, or through feelings. When speaking, it is important to take this into account, and 1) paint pictures with words; 2) speak with inflection and emotion; and 3) personalize the stories so that the listener can relate on an emotional level. It is always more meaningful to use an example about yourself or another person as a way of creating a bond with the audience.


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