• 12Sep

    Most of us impart information to others on a regular basis. We do so when making a speech, giving instructions, having a conversation. Politicians particularly need to make a compelling case with their words, and there’s some politics in almost every occupation. So how to make your words so compelling they inspire the listener into action?

    People experience things in one of three ways: visually, aurally, or through feelings. When speaking, it is important to take this into account, and 1) paint pictures with words; 2) speak with inflection and emotion; and 3) personalize the stories so that the listener can relate on an emotional level. It is always more meaningful to use an example about yourself or another person as a way of creating a bond with the audience.

    Once this fundamental identification is established, the next step is to reach someone viscerally, to have them moved by your words. This is accomplished by using simple but powerful phrases, which are repeated and embellished upon. By drawing the listener in step by step, the eventual conclusion seems obvious. Rather than getting bogged down in details, which comes across as minutiae and is much too detailed for the average listener to follow, it is better to provide the vision, the end goal objective. By inspiring the listener and getting them enthused in the objective, the listener is more motivated to take the action to get there. Plus, it is a given that when you have the picture fixed in your mind of what you want to achieve, it is easier to take the steps to make it happen.

    Posted by Anne Bloom @ 1:29 pm

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